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OUR MISSION AT AVEDA IS TO CARE FOR THE WORLD WE LIVE
IN, FROM THE PRODUCTS WE MAKE TO THE WAYS IN WHICH WE
GIVE BACK TO SOCIETY.

AT AVEDA, WE STRIVE TO SET AN EXAMPLE FOR
ENVIRONMENTAL LEADERSHIP AND RESPONSIBILITY, NOT JUST
IN THE WORLD OF BEAUTY, BUT AROUND THE WORLD.

HORST RECHELBACHER, FOUNDER

Best for your unique hair type

100% vegan products designed to enhance your hair's natural beauty.

A FORCE OF NATURE SINCE 1978

Aveda was founded in 1978 by world-class hair
stylist Horst Rechelbacher, a pioneer of holistic
beauty and environmental responsibility.

Combining the ancient art of Ayurvedic healing
with modern botanical science, Aveda creates plant
powered, 90%+ naturally derived*, high-
performance products for hair, skin and body,
crafted with care for people and planet.

*90%+ naturally derived haircare per ISO 16128 standard, from plants, non-petroleum
minerals, and/or water.

ENVIRONMENTAL LEADERSHIP

PLANT-POWERED HAIR
CARE ROOTED IN NATURE

Cruelty-free, Leaping Bunny approved
100% vegan, naturally derived high-performance formulas.¹

Pioneer in sustainability
First beauty company to use 100% PCR resin in bottles and jars.²

Care for the people and planet
Over $71M raised for non-profit clean water projects, including
global partner charity: water, to protect clean water access.

The Aveda Corporation, its products and the corporate-owned Aveda Experience Centers are
certified B Corp™.

¹Product manufacturing is powered by Aveda’s solar array and/or wind energy through renewable energy credits and carbon offsets. Striving to achieve a Silver Zero Waste to Landfill certification using the UL scheme by end of 2021 at our primary manufacturing facility. ²85%+ of our skincare & hair styling PET bottles & jars contain 100% Post-Consumer Recycled plastic. Aveda was the first beauty company to use 100% post-consumer recycled PET packaging. ³Hair care is 90% naturally derived on average using the ISO standard. From plants, non-petroleum minerals or water.